Americans for Prosperity is funneling $5.5 million into a midterm election initiative to promote lawmakers who voted for President Trump’s signature One Big Beautiful Bill Act.
The spending will target voters through TV ad campaigns and grassroots activism, including more than 300 events across the country, such as town halls, small business roundtables and door-to-door campaigning.
The effort, dubbed Protect Prosperity, focuses on the benefits voters reap from the Trump tax cuts, with the campaign timed to kick off on April 15 or Tax Day.
“With Tax Day around the corner, this is a natural moment to remind Americans what that really means — more money in their pockets and real relief for families trying to get ahead,” said Kent Strang, managing director of AFP, a conservative advocacy group. “We’re focused on making sure people understand the impact this law is already having in their day-to-day lives.”
The campaign mobilized a grassroots effort in support of the One Big Beautiful Bill Act, highlighting the act’s Working Families Tax Cuts, including knocking on over half a million doors and making half a million phone calls. The midterm initiative is the continuation of the campaign.
Mr. Strang said that the next phase of the campaign connects the results of the bill to the leaders who made them possible while “holding accountable those who stood in the way.”
“At the same time, families are feeling renewed pressure from rising energy costs tied to instability in the Middle East. Congress should do everything it can to bring costs down,” he said. “The Working Families Tax Cut was an important step forward, but it was just that — a first step after years of policies that made it harder for people to get ahead and achieve their American dream.”
The reconciliation bill, signed into law in July, includes deductions for tips and overtime pay, additional deductions for families and seniors, raises the cap on state and local tax deductions and creates “Trump Accounts” for parents to open tax-deferred investment accounts for children, among other provisions.
The Tax Foundation, a nonpartisan tax policy organization, estimates the major tax provisions will reduce federal revenues by nearly $5.2 trillion between 2025 and 2034. Combined with about $1.1 trillion in net spending reductions, the bill is projected to increase federal deficits by roughly $3.3 trillion over a decade on a dynamic basis. It also marked significant cuts to social safety net programs.
AFP’s extended campaign comes as millions of Americans prepare to file their taxes in the coming weeks.
