Former Vice President Kamala Harris relaunched her social media platform Thursday, transforming her 2024 campaign’s “Kamala HQ” into “Headquarters,” a digital organizing hub aimed at mobilizing younger voters ahead of the 2026 midterm elections.
The rebranded platform, which retains over 5 million TikTok followers and 1 million on X, will partner with the progressive organization People for the American Way to serve as what Ms. Harris describes as “an online organizing project for next-generation campaigning.”
“It’s where you can go online to get the latest of what’s going on, and also to meet and revisit with some of our great and courageous leaders,” Ms. Harris said in a video announcement. The platform will focus on youth mobilization efforts to counter what organizers call “far-right extremism” in advance of this year’s congressional races.
The timing has intensified speculation about Ms. Harris’ political future, particularly regarding a potential 2028 presidential run. The former vice president lost to President Trump in the 2024 election after replacing former President Biden as the Democratic nominee. She has since told the BBC she is “not done” with politics.
A Democratic strategist close to Ms. Harris suggested the move serves multiple purposes, noting that it “keeps her options open for the future” while allowing her to remain “a strong voice for Democrats” pushing back against the Trump administration.
The new platform marks a notable shift in tone from Ms. Harris’ 2024 campaign. The account’s first posts included sharp jabs at Mr. Trump and Republican allies, according to Forbes, a contrast to her previous strategy of avoiding direct engagement with Trump’s attacks. When the GOP’s X account responded with a sarcastic thumbs up, Headquarters replied with a middle-finger emoji.
The change comes as California Gov. Gavin Newsom, another potential 2028 Democratic presidential candidate, has gained attention for using Mr. Trump’s own confrontational social media style against him.
Ms. Harris has steadily increased her political visibility in recent months. After remaining largely out of the spotlight following the end of the Biden administration, she began headlining Democratic National Committee fundraisers last spring and summer. Her decision to forgo a California gubernatorial run further fueled speculation about national ambitions.
Currently, Ms. Harris is on the second leg of her book tour promoting “107 Days,” her bestselling memoir about her brief presidential campaign.
The Headquarters platform will operate with some of the same staff who managed Kamala HQ during the 2024 campaign, including top senior adviser Kirsten Allen and Rob Flaherty, who served as deputy campaign manager. Ms. Harris will serve as chair emerita in an honorary capacity without editorial control over content.
According to organizers, the platform represents a shift in progressive political strategy. “Conservatives build permanent organizing infrastructure. Progressives have historically built machines that dismantle after Election Day,” the announcement stated. “Headquarters is the end of that cycle.”
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