A company with ties to President Trump’s two oldest sons began selling commemorative gold and silver coins Tuesday to commemorate the UFC fight at the White House, with the most expensive piece selling for $12,000.
All told, four coins are selling for prices ranging from $250 to $12,000, including one priced at $1,500 and another costing $1,325. The coins range in size from 1/10th of an ounce to 5 oz.
All but one of the coins features the image of Mr. Trump. All four of the coins feature a 250 logo.
The coins come inside speciality protective holders. While one has the UFC 250 logo on its label, two others have labels depicting Mr. Trump and UFC boss Dana White, a 2024 campaign surrogate, with the president’s signature in between.
Trump Coins promotes the medals on its website as a way to celebrate America’s 250th birthday and the “defining patriotic moment” of Mr. Trump and UFC coming together at the White House.
“This extraordinary collectible unites American history, presidential legacy and combat sports history in one landmark release,” Trump Coins said in a press release announcing the medallions.
The website said Trump Coins is partnering with the Trump Organization to offer the mementos, and it suggests the president “designed” the medallions and other coins.
The White House did not immediately respond to a request for comment.
The coins went on sale days before the fight scheduled for Sunday, which is also Mr. Trump’s 80th birthday.
The UFC fight on the White House’s South Lawn was already being criticized for being a cash grab by the president and his allies.
The Democratic-allied watchdog group Public Integrity Project sued to stop the event, arguing that it is a money-making scheme for Mr. Trump and his friends.
“If this fight is allowed to proceed, it will be only the beginning, and our national monuments will become little more than branding opportunities for the rich and well-connected. We plan to stop that,” said Public Integrity Project founder Brendan Ballou.
Sponsorship packages for the event are being sold up to $1.5 million, and the primary broadcast rights for the main card have been sold to a commercial streaming service. Financial disclosures released
The UFC is selling VIP packages for between $1 million and $1.5 million per head, according to reporting cited in the lawsuit. The filing also claims that while some of the preliminary fights on that evening’s card will be broadcast on cable networks, the “main card” will be exclusively broadcast on Paramount+.
Mr. Trump’s financial disclosures from last month show that in March, he purchased between $15,000 and $50,000 worth of stock in TKO, UFC’s parent company.
Trump Coins, a website that sells medallions featuring the president’s signature in likeness, uses those images through a deal with DTTM Operations LLC. That’s the Trump family company that manages Mr. Trump’s intellectual property such as trademarks, likeness and image rights and official merchandise.
The website says that coins are “officially licensed” and “designed by President Trump.
DTTM is overseen by Mr. Trump’s oldest sons, Eric Trump and Donald Trump Jr., who manage the licensing deals, image rights and official merchandise featuring Mr. Trump’s property. While Trump Coins states on its website that the Trump Organization does not sell or manufacture the coins, it notes that Mr. Trump’s image is being used through a license agreement with DTTM.
