Ozzy Osbourne’s family has partnered with tech companies to create an AI avatar of the rock star that will be able to speak with fans and appear in holograms in the U.S. and the United Kingdom this summer, news outlets report.
Osbourne’s widow, Sharon, and son Jack announced the project at the Licensing Expo 2026 in Las Vegas, explaining that fans will be able to ask the digital Ozzy anything and receive answers “in his own voice.”
The avatar was built using Hyperreal’s patented “Digital DNA” technology with support from tech companies Hyperreal and Proto Hologram.
Hyperreal CEO Remington Scott described the avatar as a “living performance” capable of operating in real time and responding to audiences. Hyperreal debuted a similar avatar of late Marvel comics publisher Stan Lee at L.A. Comic Con in 2025.
Ms. Osbourne visited Proto Hologram’s headquarters to see the Stan Lee project firsthand before committing to doing the same for Osbourne, who died in July at age 76 of a heart attack.
Ms. Osbourne summed up her motivation in a panel discussion: “Elvis died 50 years ago, and everybody knows Elvis. I just want that for Ozzy.”
