American fast-food chain Wendy’s announced it is offering free fries to customers every Friday for the remainder of the year starting this week.
Nothing is ever truly free, so the offer comes with a stipulation.
Wendy’s announced in a Wednesday news release that customers who make any purchase on its app will receive a free order of fries of any size they please.
The company is calling its weekly promotion “FRYday.”
🍟 @Wendys declares Friday, April 19, as the best #FRYday yet https://t.co/ufBNLOwAjX
— PR Newswire Consumer (@PRNCnsmr) April 17, 2024
Wendy’s also took a shot at the quality of fries of its competitors in the release.
“To celebrate [FRYday], Wendy’s is dropping FREE any size Hot & Crispy Fries with ANY purchase every Friday through the end of the year in the Wendy’s app,” the company said.
“Wendy’s knows all too well that some of those other guys’ cold, soggy fries just won’t cut it, but Wendy’s has your back with a new meaning to TGIF!” it said.
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The promotion is available at all locations nationwide.
In-store customers also can take advantage of a free order of fries, Wendy’s said.
“Simply log in to the Wendy’s app or create an online account at wendys.com,” the chain said.
With their Wendy’s accounts, they can claim their fries by loading the offer and paying at the register.
The company has had a variety of “FRYDAY” promotions over the years.
It’s FryDay! Of course with $1 any size fry, it’s always FRYDAY! pic.twitter.com/zBMb235FTv
— Wendy’s (@Wendys) October 26, 2018
Not yet Friday, but it’s a FRYDAY!
Don’t forget to add some fresh and crisp thick-cut fries to your Wendy’s favorites today! Complete every meal with the best side, dipped in ketchup or Frosty! pic.twitter.com/exiV80k4QI
— Wendy’s Philippines (@wendys_ph) July 13, 2022
Idk wut ya mean. When there are free fries in the app, every day is FRYDAY.
— Wendy’s (@Wendys) January 19, 2023
Wendy’s angered many customers in February when it announced it would experiment with “dynamic pricing.”
The news was met with a backlash from people fearing the restaurant chain merely wanted to gouge them during busy hours — similar to the way Uber raises prices at times when people are more likely to order rides.
Wendy’s later said the proposed pricing model would save them cash by offering customers lower prices if they ordered menu items while locations were slow.
The company did not address that issue in Wednesday’s news release but did express a desire to spread cheer to loyal patrons.
“Fans deserve a pick-me-up after a long week — Wendy’s is answering the call with fries that deliver,” it said.
