Wendy’s surge-pricing plan draws scorn, mockery; company backtracks on stance
Word that Wendy’s restaurants will soon deploy surge pricing — changing the cost of items based on demand — isn’t going over well with fast-food America. “Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling,” Wendy’s CEO Kirk […]