2023 Sees Lowest Consumption Level in 25 years Amid Bud Light-Dylan Mulvaney Fiasco
With the help of Dylan Mulvaney, Americans turned away from beer in droves during 2023. In April, Bud Light began one of the most-heralded face plants in marketing history as it partnered with the transgender influencer. A boycott resulted that left the Anheuser-Busch brand swimming in red ink. As noted by the Wall Street Journal, […]