Donald Trump stuck up for Bud Light on Tuesday. The former president took to his Truth Social site and called for an end to the conservative boycott of what had been America’s No. 1 beer brand until it partnered with a transgender social-media influencer last year. “The Bud Light ad was a mistake of epic […]
Last year, Bud Light made the biggest mistake of the company’s lengthy existence when it decided to try its hand at a little wokeness by doing a partnership deal with transgender activist Dylan Mulvaney, which featured his (and yes, he’s a man, not a woman) mug plastered on cans. Mulvaney gushed about the partnership […]
Bud Light is trying again to win back some customers. The brand announced a new partnership meant to boost sales after a dismal year. The brand is partnering with comedian Shane Gillis. Out is Dylan Mulvaney, the trans activist influencer who collaborated with Bud Light to promote the March Madness tournament in April 2023. That […]
Last year: Dylan Mulvaney; this year: “gayer than ISIS” punchlines. Bud Light announced this week on social media that it would partner with comedian Shane Gillis. “Welcome to the team @shanemgillis, excited to be a part of your 2024 tour,” the brand’s account posted on Instagram, to which Mr. Gillis replied “excited to announce partnership […]
After becoming the victims of the most successful conservative boycott in history following their disastrous Dylan Mulvaney sponsorship, Bud Light execs have been using ploy after desperate ploy to regain the brand’s lost dominance. So far, none of them have produced the results the once ubiquitous beer brand hoped, but that isn’t stopping them from […]
With the help of Dylan Mulvaney, Americans turned away from beer in droves during 2023. In April, Bud Light began one of the most-heralded face plants in marketing history as it partnered with the transgender influencer. A boycott resulted that left the Anheuser-Busch brand swimming in red ink. As noted by the Wall Street Journal, […]
Bud Light capped a disastrous sales-and-marketing year by taking the dubious honor of “Worst of the Woke,” an annual title bestowed on companies and institutions that exemplify “woke culture gone wild.” The right-tilting New Tolerance Campaign gave the Anheuser-Busch brand top honors in its third annual recognition of the “10 worst woke offenders,” citing its […]
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