Donald Trump stuck up for Bud Light on Tuesday.
The former president took to his Truth Social site and called for an end to the conservative boycott of what had been America’s No. 1 beer brand until it partnered with a transgender social-media influencer last year.
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company,” Mr. Trump said.
“Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance?” he said.
The beer giant, which lost tens of billions in market cap and saw Bud Light sales tumble by about a quarter in the wake of its partnership with Dylan Mulvaney, has been eagerly rebranding itself in recent months, working instead with more masculine and conservative partners.
It has signed a new sponsorship deal with the UFC mixed-martial arts promotion, has partnered with football legend Peyton Manning and will sponsor the upcoming tour of comedian Shane Gillis, who once was fired from “Saturday Night Live” over purportedly racist jokes.
The former real-estate tycoon, who is friends with UFC president Dana White and whose son Donald Jr. also had called for conservative Bud Light boycotts to cease, noted Anheuser-Busch was helping veterans and farmers — two of his key favored groups.
“On the other hand, Anheuser-Busch spends $700 million a year with our GREAT farmers, employ 65 thousand Americans, of which 1500 are Veterans and is a Founding Corporate Partner of Folds of Honor, which provides Scholarships for families of fallen Servicemen & Women. They raise over $30,000,000 and given 44,000 Scholarships,” he wrote Tuesday.
“Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA” he concluded.